Background

In 2024, our team took on the challenge of developing the booth design and social media activation for the UniPin x Ragnarok Online Origins (ROO) collaboration at Comicfrontier 16. This project required a careful blend of creativity and adherence to guidelines set by the game publisher, Ragnarok Online Origins, and UniPin.

Conceptualization and Design

Our goal was to create a booth that captured the nostalgic charm and fantasy elements of Ragnarok Online Origins while aligning with UniPin’s brand identity. The booth featured immersive gaming stations, detailed thematic decorations, and interactive elements that brought the world of ROO to life.

Overcoming Challenges

• Adhering to Guidelines: We had to balance creative freedom with strict design guidelines from ROO and UniPin, ensuring that all elements were compliant yet visually compelling.

• Space Utilization: Maximizing the booth space to create an engaging and functional layout was a critical challenge that required innovative design solutions.

Live Coverage: Streaming event highlights and booth activities to capture the attention of online audiences.

• Interactive Content: Engaging the community with polls, Q&A sessions, and real-time updates.

• Exclusive Previews: Sharing sneak peeks of the booth setup and behind-the-scenes content to build anticipation.

The booth attracted visitors with its detailed setup, and the social media campaign successfully engaged the online community, boosting visibility for UniPin and ROO.