Background

In 2024, our team developed the booth design and social media activation for the UniPin x PBIC (Point Blank International Championship) event. This project required balancing creativity with strict guidelines from game publisher Zepetto and UniPin.

Conceptualization and Design

Our booth design aimed to capture the dynamic essence of PBIC, featuring immersive gaming stations, high-quality graphics, and interactive elements. Thematic decorations and branding from Point Blank created a visually striking environment.

Overcoming Challenges

• Adhering to Guidelines: Ensuring compliance with Zepetto and UniPin's design requirements while maintaining a unique aesthetic.

• Space Optimization: Maximizing the use of available space for an engaging and functional booth.

We launched a social media campaign to engage a broader audience, drive event attendance, and enhance online visibility for UniPin and PBIC.

Key Activities:

• Live Streaming: Event highlights and behind-the-scenes content.

• Interactive Posts: Polls, Q&A sessions, and real-time updates.

• Exclusive Content: Interviews, booth setup sneak peeks, and teaser videos.