Background

In 2023, our creative team took on the exciting task of developing the booth design, social media activation, and organizing seminars and tournaments for the UniPin x Nikke & ToF (Tower of Fantasy) collaboration at Indonesia Comic Con Pop Asia. This project presented a blend of creativity and challenges, particularly in adhering to the guidelines set by the game publishers and UniPin.

Conceptualization and Design

Our goal was to create an immersive booth that seamlessly blended the aesthetics of Nikke, ToF, and UniPin. The booth featured gaming stations, LED displays, and thematic elements from both games, ensuring an engaging and memorable experience. Adhering to the guidelines required multiple iterations and meticulous reviews to ensure compliance while maintaining creativity.

Overcoming Challenges

Adhering to Guidelines: Integrating branding elements within the constraints required innovative solutions.

Coordination and Collaboration: Regular meetings and clear communication ensured alignment and timely issue resolution. Collaboration with international teams enhanced the campaign's impact.

Time Management: Efficient project management and a dedicated team were essential for meeting tight deadlines without compromising quality.

To amplify our presence, we launched a comprehensive social media campaign involving:

• Live Streaming: Event highlights and tournaments.

• Interactive Posts: Polls, Q&A sessions, and real-time updates.

• Exclusive Content: Behind-the-scenes footage and interviews.

• Pre-event Hype: Teasers and countdowns to build excitement.

  
  

We organized meet and greets with popular cosplayers dressed as characters from Nikke. This event drew fans who were eager to interact with their favorite cosplayers and take photos. The meet and greet sessions provided a unique and memorable experience for attendees, enhancing the overall event appeal.

The tournaments were a major highlight, attracting competitive players to showcase their skills in Tekken. Meticulous planning and adherence to guidelines were crucial for seamless execution and maintaining the integrity of the competitions.